Alcon teams with Creative Coalition

Alcon Entertainment has created a proper partnership using the Creative Coalition underneath the latter's Spotlight Initiative banner. The alliance requires the Creative Coalition to coordinate cause-related marketing components into marketing campaigns for Alcon's film slate such as the approaching "Speedboys" project. "Today, our citizenry demands socially conscious activism in the items and firms it supports, and entertainment isn't any exception," stated Creative Coalition Boss Robin Bronk. "Alcon Entertainment knows the energy, inspiration and influence of film on problems that serve the most popular good." Alcon setup "Speedboys" last fall. It comes down to math teacher Simon Hauger, who led troubled Philadelphia high schoolers to win a contest to construct an alternate-fuel vehicle. Alcon's slate features projects targeted in the family demo for example "The Blind Side," "Dolphin Tale" and "Pleased Noise." Contact Dork McNary at dork.mcnary@variety.com